IF YOU ONLY READ THE INDUSTRI BLOG
If you only read the industry blogs, you’d think marketing automation was old-hat for B2B marketers. But in reality, most of us are still learning. The tools and the strategy that drive marketing automation are evolving every year. Just take a look around you to see how much the landscape is changing. With more people immersed in their devices, apps, and online experiences, the where and how of meeting customers continues to shift. Here are six marketing automation predictions to help you prepare for the challenges ahead and succeed in 2017. Baca juga Membangun-sebuah-daftar-email Customer Loyalty Will Be the Focus According to research by eMakerter, digital marketers are planning to allocate more of their budgets to customer loyalty in 2017. Why? Just open your Instagram app to see how the influencer approach to marketing has impacted the landscape already. In 2017, a focus on retention will make all customers micro-influencers, whose loyalty to brands will promote pu...